Ed Sheeran's love for ketchup has finally landed him his own limited edition condiment from beloved brand Heinz.
The Shape of You singer revealed he has been tapped to front an ad campaign for Heinz Ketchup, which will celebrate his well-documented love of the red sauce, and coincide with the release of his own limited edition "EdChup" bottle.
The special edition product was unveiled as part of a glossy campaign, which features the star kissing his namesake bottle, on Wednesday - which is also National Ketchup Day.
"It's actually real and you'll be able to get your hands on one very soon," Sheeran wrote on Instagram as he announced his latest venture.
Ketchup lover Sheeran first reached out to Heinz on Instagram in April, begging them to collaborate on an ad.
"Yo @heinz I have an idea for a TV ad if you wanna do one, if not I won't be offended, I could never be mad at you,” he captioned a snap of himself kissing a bottle of the sauce. “Slide in my DMs or have your people call my people. Lots of love, your biggest fan x.”
Weeks later, he revealed his dream really was “happening”, wrapping up his post with the hashtags “#dreamscometrue #believe #achieve.”
The Perfect singer's EdChup is the same as standard ketchup and is available online at HeinzEdchup.com. Fans will be able to buy a maximum of five bottles of the $5 (£3.94) condiment at a time.