Asher Rahiman is the Creative and Brand Director behind the brand SVD, a contemporary fashion space, that blends both luxury and streetwear in Dubai’s growing fashion scene. SVD offers brands that are not typically available in the region and are usually hard to get your hands on.
SVD aims to create an energetic and immersive experience, both physically and virtually. For Rahiman, it’s crucial that the brand’s online presence reflects the same authenticity as its in-store interactions. His approach is about delivering a sense of excitement for fashion enthusiasts ensuring that the SVD community feels just as connected online as they do in person.
Rahiman is big on the energy and vibe a collaborator brings to the table, as it becomes a major essential in the creative process, which is the key to the brand’s success. This mindset translates into every project and partnership that is taken on, setting SVD apart in the competitive fashion scene.
Beyond his work with SVD, Rahiman channels his creativity into community-driven activities. One of his passion projects is, PBLK a unique community club that focuses on lifestyle and community engagement. PBLK hosts a variety of events, from group runs to volleyball games and their signature parties known as Dè Favela. These events are all about bringing people together, creating shared experiences, and helps with creating a sense of belonging amongst Dubai’s diverse and vibrant community.
Follow Asher Rahiman on Instagram @asherwayz.
