Dubai on Demand
The team breaking ground with its unique approach to local digital TV content
• Digital TV channel Dubai on Demand achieved a great deal in 2015, including showcasing each of our nine presenters: Nitin Mirani, Layne Redman, Aishwarya Ajit, Tom Urquhart, Punam Verma, Tamara Al Gabbani, Faraz Javed, Dina Butti and Dalia Dogmoch Soubra (who’s also honoured in the Hot 100’s food section). We’ve worked with big brands from Reebok to Fitness First, and partnered with events such as Dubai Music Week and the Dubai Film Festival. Plus, we’ve had great opportunities to feature high-profile guests Liam Neeson, Ty Burrell, Nicole Richie and Eva Longoria.
• Dubai on Demand ended 2015 with a very popular TV-presenter hunt, which had our fans come out in force to find the next new face of the channel.
• Our secret to success has definitely been persistence, working together and not being afraid to try something new. There is great power in numbers, and with a team of presenters like ours we’re in a position to break ground with our new approach to local content.
• The advantage of being online is that we can put our content out there and let the audience decide what works and what doesn’t. It’s an opportunity to learn from fans and we’ve seen that sometimes it’s the videos you least expect to do well that do best. The key is to watch, learn and make changes to ensure we’re always delivering what the fans want to see.