Jada Dubai has collaborated with Passion Jewellers to design the world’s most expensive shoes.
Worth a whopping $17 million (Dhs63.4 million), the pair took a period of nine months to create and will be launched tomorrow at the Burj Al Arab hotel.
Made from diamonds and real gold, the extravagant pair feature hundreds of diamonds, together with two imposing D-flawless diamonds of 15 carats each.
In an interview with Khaleej Times, Maria Majari, co-founder and creative director of Jada Dubai, revealed the following, "Jada Dubai only designs shoes with diamonds. For the launch of our second collection we wanted to create a piece that is truly unique in the world using very rare diamonds,"
"We signed up a collaboration with Passion Jewellers for this project that has provided us with the rarest diamonds we were looking for," she said.
Approximately 50 guests including VIPs, affluent individuals and media have been invited for the launch event.
The shoes on display at the launch event is a prototype of size EU36, but after the sale it will be custom-made for the specific size of the customer that buys the Passion Diamond Shoes.
At the event, Jada Dubai will launch three more limited edition creations, made with diamonds, rubies, gold and pearls.
The new collection includes The Diamond Pearl sandals (Dhs91,812), The Ruby Stilettos featuring rubies, gold and diamonds (Dhs99,157) and The Diamond and Gold stilettos (Dhs62,432).