Dubai Fashion Week Redesigned

New York, London, Paris, Milan – meet the man set to make Dubai the fifth fashion capital of the world
Tuesday , 20 September 2011
Simon Lock
Simon Lock
Model Miranda Kerr and RAFW founder Simon Lock
Model Miranda Kerr and RAFW founder Simon Lock
Amber Feroz
Amber Feroz
Furne one
Furne one
Meher and Riddhima
Meher and Riddhima
Shrekahnth
Shrekahnth

Simon P Lock doesn’t do things by halves. And as one of the fashion world’s leading Creative Directors, we wouldn’t expect any less. The founder of Mercedes Benz Fashion Week Australia, who is frequently referred to as one of the heroes of the Australian fashion industry, Simon helped to put Australia firmly on the fashion map, catapulting previously unknown Antipodean designers, including celeb faves Collette Dinnegan, Willow and Sass & Bide, to an international arena, launching their  careers into the fashion stratosphere. Add that to the fact he was the brains behind Singapore Fashion Festival and India’s gigantic Lakme Fashion Week, and it’s clear that if anyone knows how to kick start a country’s fashion industry, it’s Simon. Better still, as the newly appointed Creative Director of Dubai Fashion Week, Simon intends to do exactly the same thing for the Middle East’s wealth of design talent as he has for so many countries before. There’s no denying it - Dubai has seriously lucked in on the fashion genius front this time!

A runway revolution

Commissioning an international army of the industry’s finest directors and producers, the all new Dubai Fashion Week will be among the very best in the world’s international catwalk spectaculars. Major transformations are afoot for the spring/summer 2012 shows, which kick off on October 20, and intend to make Dubai the world’s most watched new fashion capital.

“My hope is that our experience, combined with the innovation, creativity and tradition of the Dubai Fashion Week designers, will help to portray a new vision for the event that will be recognised around the region and around the world” says Simon, who’s worked alongside some of the biggest designers in the business, in every corner of the globe.

Showcasing leading designers from the UAE, Bahrain, Lebanon, Qatar and Egypt alongside a number of international designers from India, Pakistan, London and Australia, the new Fashion Week format has been created to display the region’s dazzling talents in the most dynamic way possible.

With a brand new home at The Arena, Dubai World Trade Centre, two fantastic new concept spaces for designers to showcase their collections, an awesome new catwalk theatre and, for the first time, a group of international catwalk stars to join locally cast models, Dubai Fashion Week is set for the most hotly anticipated season in its 12 year history – which begins with a glittering red carpet opening ceremony on October 19, celebrating the innovation, creativity and culture of fashion design in the Middle East, in typically glamorous Dubai style.

Potentially the most important moment ever for the Middle East’s designers, make no mistake. Dubai’s set for one major style overhaul, courtesy of one awesome Australian innovator. Let the transformation commence!

Amber Feroz
Famed for his magnificent draping skills and understanding of the female form, no stylish woman in Dubai should be without an Amber Feroz gown in her wardrobe. This season’s collection is set to be one of his finest yet - and his dramatic catwalk show will be the talk of the city!

Furne One
Already one of the city’s best known designers, Amato Couture’s Furne One has attracted a gaggle of celebrity fans from all over the world, including Katy Perry, Nicky Minaj, Jennifer Lopez and Heidi klum with his spectacular, theatrical designs. A megastar of the future!

Meher and Riddhima
Brightly coloured gowns with their instantly recognisable embroidery set Meher and RiddhIma’s stunning creations at the top of many a fashionista’s wish list. A favourite with Dubai’s socialites and jet-setters, R&B star Jordin Sparks is also a huge fan of the talented duo’s gowns.

Shrekahnth
Shrekahnth only launched his debut collection at Dubai Fashion Week in 2010, but his fabulous digital printed designs fast became a favourite with the city’s fashion editors. Inspired by bold Islamic art and local architecture, this Indian born designer is destined for great things.

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