He’s known in fashion circles for his work behind the scenes at Australian Fashion Week and at the Singapore Fashion Festival, but now Simon Lock is heading to Dubai to set his fashionable fingers to work.
The CEO of International Fashion Innovators and Senior Vice President and Managing Director of IMG Fashion and Models, Asia Pacific, has just been appointed as the Creative Director of Dubai Fashion Week and he’s set to finally put the flailing fashion week on the map.
While Dubai Fashion Week is currently just a platform to showcase Middle Eastern designers, Simon, is set to take the festival one step further. The strategic step is designed to develop talent in the local market and to ensure that Dubai Fashion Week becomes the most important trade event in the region. Watch this space!