DIFF’s $60,000 Prize To Promote Arabic Films

11 Dec 2011
By Ahlanlive.com

We’ve got more on the new Dubai International Film Festival Distribution Award that’s up for grabs

Regional
movie magic has just got a big boost with the announcement of the Dubai International
Film Festival’s (DIFF) Distribution Award, which aims to   complement
the Dubai Film Market. Distributors who acquire Arabic films being showcased at
DIFF stand to win US$ 60,000 in prize money through the new initiative. The
idea is to further drive the global and regional outreach of Arabic films.

For
distributors to compete for the award, the selected films must be part of the
Muhr (Arab feature, Arab documentary, Emirati), Gulf Voices, and Arabian Nights
segments of DIFF 2011, which runs until December 14 this year. These must be
films by an Arab director, and with a run time of more than 59 minutes,
produced before January 1, 2011, and not have a distributor attached to the
film before the 8 DIFF.

For
each feature film acquired to be distributed in the Middle East and outside the
region, the distributor will get US$ 10,000 each, while the distributors of the
two documentaries in the two markets will get US$ 5,000 each.

Shivani
Pandya, Managing Director, Dubai International Film Festival, said about the
new initiative, “Over the past years, DIFF has nurtured the Arabic film
industry through our comprehensive script-to-screen initiative, the Dubai Film
Market. The DIFF Distribution Award further builds on this single-window
approach of the festival, whereby we are encouraging regional and international
distribution houses to acquire film titles from DIFF. It will complement the
film distribution platform of DIFF, the Dubai Filmmart, which had supported the
sales of a record 224 films from around the world last year. Most importantly,
the Awards will give greater visibility for Arabic films, not only in the
region but globally.”

INFO: The eighth edition of DIFF runs until 14
December 2011. For more information, visit www.dubaifilmfest.com or
call 363 3456.