As an actor he’s Sean Combs, but when not a thespian – he’s also a rapper, producer and business man – he goes by a number of aliases: Puff Daddy, Puffy, P Diddy, Diddy and now Swag! Yep, you read it right, Swag. So determined to be a Hollywood man of mystery, whatever-he’s-called likes to constantly change his name, and the genius idea behind this new moniker came from a bout with the flu. “I’d a lot to think about when I was almost dying underneath the covers with a fever,” he said. “I’m not dead, I’m alive. So I decided that I’m going to change my name in honour of my comeback.” Seriously, while firstly who cares? Secondly for someone who’s obsessed with his image why not opt for something more masculine like Butch, Testy (as in testosterone) or Muscle Man? Just a thought.