It’s been dubbed “the happiest 5k on the planet” – now you can find out what all the fuss is about by signing up for the Color Run!
Participants get pelted with powdered paint in all colours of the rainbow while racing along its 5km route, and pretty much anyone can take part.
Bursting into Abu Dhabi on 27 March for the second time, the event has undergone a vibrant makeover. Bigger and brighter than ever before with the addition of a fifth colour station, it’ll also throw some glitter into the mix!
The Color Run is presented by health insurer Daman through its ActiveLife initiative. Dr Sven Rohte, the firm’s Chief Commercial Officer, said: “At Daman we are very keen on providing platforms that enable the community to get active and kick-start a healthier lifestyle. The Color Run is an excellent opportunity to do this in a fun, unpressurised environment and this year’s event promises 10 times the fun with participants shining in glitter and colour at the end as the sun sets over Yas Marina Circuit.”
“The best thing about The Color Run is the excitement and happiness we see on the faces of every Color Runner, no matter what age, size or fitness level,” added Dr Rohte.
The untimed event first burst into the UAE in December 2013, selling out in weeks and seeing more than 8,500 participants walk, dance and cartwheel their way around the course.
Further showcasing the event’s ability to inspire, uplift and unite communities, the Color Run presented by ActiveLife in Abu Dhabi last year saw Color Runners from one to 100 years old take part at Yas Marina Circuit. And the most recent event at Dubai Autodrome in November 2014 saw 12,000 Color Runners soak up the incredible atmosphere during a day to remember for the whole family.
In addition to Daman’s ActiveLife, presenting partner and sponsor of the pink colour station, a number of sponsors have already come on board to help spread the coloured fun. Reebok has signed up as the official apparel and blue colour station partner; with Nissan as the official vehicle and yellow colour station partner.
The Color Run is a unique celebration of health, happiness, individuality and giving back to the community. Exploding in popularity since its launch three years ago, The Color Run has become the single largest event series in the United States and is gaining traction around the world.
Organisers are urging hopeful Abu Dhabi participants to sign up – registration started this morning. Dhs3.50 will be donated to the UAE’s Friends of Cancer Patients charity, but why not get friends and family to sponsor you? You never know how much you could raise!
INFO: 4pm, Fri 27 Mar, Dhs140 and include a gift pack, a T-shirt, a sweatband and a pack of paint; Yas Marina Circuit, Abu Dhabi, sign up at www.thecolorrun.ae/AbuDhabi