Check out Instagram's '#RunwayForAll' Photo-Campaign
On Monday, Instagram launched #RunwayForAll– a photo-campaign spotlighting some of the most brave and diverse models in the industry, once a day over a five day period. The series is designed to bring awareness on the importance of diversity in fashion through the lens of Instagram.
From Jillian Mercado, a New York native who grew up not seeing any models with a disability like hers, and classifies "mean girls" as nothing she can't handle; to Mama Cax, a Haitian native who got her leg amputated at 18 years old, and treats her prosthetics as a fashion accessory. #RunwayForAll will bring you into the lives of five very different models with very different lives, all of whom turn to Instagram to share their journey.
We see diverse communities come together and strive on Instagram. The fashion industry is no different and has particularly embraced the power of this global audience. Models can build their own audience on Instagram – no longer reliant on gatekeepers to open the door for opportunities.
Every day this week, they’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll.
Monday – @caxmee, black woman amputee.
Tuesday – @shaundross, a model of colour with albinism
Wednesday – @bonjourclem, a Plus-Size model
Thursday – @londonemyers, model of colour.
Friday – @jilly_peppa, a born and raised New Yorker who is a IMG signed model and creative who has a disability called muscular dystrophy.
Kristen Joy Watts, Fashion Community Lead of Instagram said: "We see diverse communities come together and strive on Instagram. The fashion industry is no different – and has particularly embraced the power of this global audience. Our goal is to highlight some of the bravest and most creative models on Instagram who are building their own audiences and telling their own stories. These breakout stars aren't conforming to the industry's traditional mold, and in fact, are redefining it."