This summer, luxury fashion house Carolina Herrera is revealing an eye-catching installation at Mall of the Emirates to mark the brand’s much awaited Happy Moments campaign, which will run through July to August. The campaign is truly stunning and striking as you walk through the doors of Mall of the Emirates fashion district.
The campaign, which will feature red and white balloons carrying gift boxes and the characteristic CH logo, will be displayed in the Art Dome of the mall, with the main inspiration for the display mirroring the whimsical and dreamy CH campaign. Designed to create an ethereal world for shoppers, the theme reinforces Majid Al Futtaim's vision to create great moments for everyone, every day.
The summer celebration which co-insides with Dubai Summer Surprises incorporates festivities and special in-store events, in-keeping with the happy theme, and emphasising the prominence of spending time with friends and family. Lasting for 45 days with rewards, the magical campaign symbolizes the eternal refinement and couture craftsmanship of the global brand, supported by Mall of the Emirates. Did anyone say rewards? We are so there! Just head down to the Carolina store to be in with the chance of receieving some of the fashionable rewards.
Social media fans can join in the festivities by taking photos with the art installation then upload it on networking sites for the chance to win special gifts from Mall of the Emirates and Carolina Herrera.
INFO: for more information, please visit www.facebook.com/MalloftheEmirates, Carolina Herrera, Fashion Dome, Mall of the Emirates