Today, Careem launched a brand new service for women-only called 'Ameera' (Arabic for princess), and we were the very first people in Dubai to try it.
On the Careem app (download it if you haven't already!), select the Ameera option and the female drivers will take female passengers to the destination of choice.
We had the pleasure of being driven by 'captain' Parveen, who was super-friendly and made sure we were comfortable.
It's a genius idea for the region, and though the RTA already provides this with its Pink Taxis for airport pick-ups, this is the first app-based offering of the service all over Dubai.
Aura Lunde, the General Manager of Careem said, “Ameera creates new career pathways for women in the UAE. By launching this service for women, in partnership with Dubai Taxi Corporation, we hope to inspire them to break through barriers and seek opportunities beyond traditional roles. Ameera cars will be operated exclusively by female Captains, further contributing to the empowerment of women in our country and responding to the needs of the female community in Dubai today, whether that relates to safety and security, cultural sensitivity or simply personal preference.”
Careem has a fleet of executive cars with a crew of 15 highly trained female captains that are ready to be booked at any time or place in the city.
We've given it our Ahlan! stamp of approval. So, what are you waiting for princesses, your Careem awaits!