Boost Your Bust

09 Nov 2009

What does it take to get an a-list-worthy decolletage? Surgery, positive thinking or a good bra? star style investigates your options...

The boob jab

Dubbed the ‘lunchtime boob jab’, you can now have your assets boosted in the time it takes to grab a sandwich. This new procedure claims to increase your chest size by a full cup, while smoothing contours in just 30 minutes – without going under the knife! Starting from around Dhs18,000, the injection, called Macrolane, lasts for 12 to 19 months. Celebrity cosmetic surgeon Dr Roberto Viel explains, “It takes about 30 minutes and involves a tiny incision being made in the crease under each breast, so that a gel filler made of hyaluronic acid can be pumped in through a flexible knitting needle-sized canula. There is no general anaesthetic (just local) and you don’t need to take time off work to recover afterwards.”

Recommended for:Fullness.

“Women who want more fullness or a subtle increase – you can only go up one-and-a-half cup sizes,“ says Dr Roberto.

The miracle cream

If the thought of going under the surgeon’s knife fills you with dread, perhaps Rodial’s ‘boob job in a bottle,’ will suit you more. This revolutionary formula claims to work with your natural fat cells to plump up your bust. Use twice daily, as close to mealtimes as possible, then reduce use to twice a week after 56 days.

“As the fat cells move around the body after eating, boob job “blocks” the fat into the area where the product has been applied i.e. the bust and décolleté areas,” said a spokesman of the science behind the gel. Adding, “Rodial boob job is based on a natural phytosterol, derived from an Asian root that has no hormonal activity. It works on the skin and the layer of fat beneath and is 100 per cent paraben-free.”

Recommended for: Firming.

“You will see a gradual increase in cup size within 56 days,” says a Rodial spokesman. “As well as gaining instant lifting and firming effect.” Dhs688, Harvey Nichols

The right bra

The right bra can instantly give you a perkier, firmer appearance, and make your clothes fit better. So, if you’re among the estimated 85 per cent of women wearing the wrong bra size, then you’re just a professional bra fit away from the bust size you’ve always wanted.

“A poorly fitting bra makes you seem older, thicker, and less proportionate,” says bra-fit specialist Susan Nethero. Adding, “Everything from nursing to ageing to weight changes can reduce firmness, but the right bra can restore a youthful look.”

Recommended for:
Improving shape.

A contour-cup bra with stiff, molded, foam-like cups that lend shape and support. “They’re not padded – they just give you lift and a roundness that basically make you look perky again,” says Susan. Dhs110, Marks Spencer


New studies have shown you can increase your bust size, by just thinking them bigger! The theory is that by using simple techniques to help you relax, you can mentally picture the bigger breasts you desire.

According to hypnosis expert Elaine Marsh, “This visualisation process is a way to ‘talk’ to your body and your unconscious mind – you may have heard the saying ‘you get what you focus on’ – well here is that truth in action!” Adding, “Just seeing yourself, in your mind’s eye, with the body you desire will not only empower you. It will give your body the message to release the necessary growth hormones to give you what you ask for.”

Recommended for:Boosting confidence.

“When asked why they want to increase their bust size, most women answer ‘confidence,’” says Elaine. “Some parts of the programme will involve clearing away any beliefs that you hold about your body.”

The boob job

While many of us long for bigger boobs, the thought of actually going under a surgeon’s knife to achieve it is a drastic step not many of us are willing to take. But according to a top surgeon at the International Aesthetic Medical Centre, undergoing surgery isn’t as traumatic as it may seem.

“Breast augmentation is a very safe procedure when it is performed by a qualified plastic surgeon and by a reputable plastic surgery center. It is a same day procedure which means that you will be able to go home the very same day,” says Dr Jihad, from the International Aesthetic Medical Centre. “The surgery will last around one to one and a half hours, and is done under local anesthesia.”

Adding, “The incision site will be just 4–5cm at the base of each breast (inframammary area), which will fade into a very thin unnoticeable line.”
And the good news is, with amazing recent advancements in medical procedures, you can now return to work almost immediately after your surgery.
“You can go back to work after 48 hours provided you wear the medical bra to give proper support and form,” says Dr Jihad.

Recommended for:Dramatic results.

This is the best route for those who want tangible results immediately – with no need to top up.

“The new cohesive silicone implants are very stable and strong, and they last forever,” says Dr Jihad. “There’s no need to change them unless you wanted a bigger breast size later on.”

INFO: International Aesthetic Medical Center, Dubai, 04 349 8000

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