Having spent more than two decades in Dubai, Bong has without a doubt carved himself a niche as the city’s events guru. In 2004, he created the elite concept of ‘guest-list-only’ parties among the city’s glitterati and has arguably pioneered the club scene in the region. With a background in fashion and a global hub of style in need of some serious promotion to meet the benchmark of international standards, Bong set about devising a concept called Fashion Forward, a twice-yearly event that introduces regional designers to the rest of the world.
Along with his dedicated team, Bong’s Fashion Forward unveiled its debut show in April last year to critical acclaim, showcasing the creations of top designers in the region over a four-day celebration of the city’s finest talent. The event incorporated a platform for rookie designers to be inspired by talks and panel discussions with global experts. However, as you’d expect from the life and soul of the party, it was also a bonanza of entertainment through numerous social events in Bong’s signature style, sure to take regional fashion from fledgling to fabulous.