Bollywood’s New International Hit
Zindagi Na Milegi Dobara (Won't Get Life Back Again), a road movie set in Spain, is the latest example of the Indian film industry's new confidence, which is bringing it international success.
It took more than 16 tonnes of tomatoes to turn the coming-of-age film into Bollywood's latest international cinema hit. The feel-good movie's subsequent huge success, both inside and outside India, is being taken as evidence that the country's cinema is ready for global lift-off. Since its release last month (July 2011) the film has already grossed more than $3.8m (Dhs13.9m) internationally, according to The Guardian, the best figures for an Indian production this year. It has also led the charge in a record-breaking summer at the domestic box-office.
Zindagi Na Milegi Dobara follows three young friends on a raucous trip through Spain. The tomatoes were used by the film's director, Zoya Akhtar, to recreate the chaos of the annual La Tomatina festival in the small town of Buñol, near Valencia. Investing in such high production values is another sign of Bollywood's growing confidence that it could eventually challenge Hollywood for world cinema takings.