Blake's Lifestyle Site
I thought all you had to do to clock up millions of followers online was have a famous face, but Blake Lively has proved otherwise. Her foray into web publishing Preserve.us was shut down on 9 October after failing to impress anyone. Partly a study of Blake’s wonderful life, it featured arty shots of the actress “writing her editor’s letter” and having bohemian soirees with friends, plus healthy recipes and crafty stuff made by artisans. Fundamentally, it was a bit boring and felt very fake – but that’s not why Blake thinks the site failed. “We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission,” she reckons. Perhaps if she’d just taken more pictures of her butt, like the Kardashians do, then she wouldn’t be in this pickle.