Bieber’s Anti-Text and Drive Campaign
Justin Bieber is the latest celebrity to throw his support behind the Anti-Text-and-Drive campaign.
The teen signer filmed an advert for PhoneGuard, the company behind the free Drive Safe application, which locks the text-messaging function on Android and Blackberry phones to prevent drivers from typing while travelling at more than 16km per hour.
In the commercial, the 17-year-old says, "I get it, it's tempting to text and drive, but maybe it's time to take responsibility for our actions. If someone texts you while you're driving, let them wait. You're more important than a text could ever be."
The hitmaker admitted he was inspired to make a stand against the careless and dangerous practice after meeting the family of tragic Texan teenager Alex Brown, who died in 2009 after losing control of her car while using her phone.
A source said, “Justin Bieber helped Brown's parents redecorate their home in a special episode of Extreme Makeover: Home Edition, which aired in the U.S. earlier this year (2011), and he has continued to work with their Remember Alex Brown Foundation ever since.”
Justin Tweeted about the campaign, “Proud to be working with PhoneGuard & RAB Foundation."