Benefit Launches Bold is Beautiful in the UAE

Benefit Launches Bold is Beautiful in the UAE

02 May 2016

Look good, do good and feel good with this new charity initiative

If you're looking to do your bit for charity and look good at the same time, we've got some interesting news for you. Benefit Cosmetics is all set to empower women and girls around the world through its global philanthropy programme - Bold is Beautiful - and you can get involved this month, too! 

Partnering with Dubai Foundation for Women and Children, during the month of May, every Dirham (yes, each and every one!) from Benefit's brow wax services throughout Dubai will be donated to the charity. So head down to Sephora stores at The Dubai Mall, City Walk, MOE, Mirdiff City Centre, Marina Mall, Festival City, JBR and Ibn Battuta for a bit of guilt-free pampering! 

The initiative was launched last year, and the project rolled out in the US, UK, France and Australia, where Benefit partnered with 11 charities raising over $2.9million and waxing over 170,000 brows. Let's work together to make it even more successful this year!