Barbie is Launching a Fashion Range
Toy manufacturer Mattel who created Barbie, has teamed up with US fashion labels Lord & Taylor, Wildfox and Forever 21 to create three Barbie fashion collections that will be sold throughout stores later this year. The collaboratrion will see some of the doll's iconic looks from the Fifties, Eighties and Nineties respectively, be recreated for their ready-to-wear collections. Senior vice president and Manager of Mattel, Jessica Dunne told WWD: "I think what people pay attention to is Barbie the toy, and what we're trying to focus on is that Barbie is a brand much bigger than an 11-inch fashion doll. "We have fans of Barbie of all ages, and many girls that once played with them have grown up. "We really wanted to make sure that we put together consumer approaches that reached all ages."
The collection for Forever 21 will consist of 90s-inspired sportswear, sleepwear, outerwear, cosmetics and accessories will include miniature versions of some of the original Barbie outfits we grew up with. The range will be available from stores and online in the US from September 5, and will retail from $3.90 and $24.90 (between Dhs14 and Dh90).
The Wildfox range of 80s-inspired designs is the last to go on sale on November 15 and will be available from a selection of high-end retailers such as Saks Fifth Avenue, Planet Blue, Revolve Clothing, Fred Segal, Bloomingdales and Nordstrom, costing from $37.50 up to $183. (Dhs137 to Dhs672).
Ahlan! is waiting on confirmation as to whether the collection will be sold in UAE store, but in the meantime international shipping is available.