Balmain and H&M collaboration coming to the UAE
The collaborations between H&M and luxury labels and designers is not a new phenomenon, but this latest partnership has got us extremely excited! H&M have announce its autumn guest collaboration with the Parisian house of Balmain. French luxury is at the brands forefront, with creative director Olivier Rousteing, Balmain has grown into a global pop-culture sensation. We caught a glimpse of the first pieces from the collection with Rousteing and his high profile friends Kendall Jenner and Jourdan Dunn, as they walked the red carpet at The Billboard Music Awards. The reveal took social media by storm as H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The entire collection will be available from 5 November in the UAE as well as 250 stores worldwide and online. The collection will feature clothing and accessories for both women and men. Make sure you get in quick as we predict this line is sure to be a sell out!