It’s your first visit to Dubai – what do you think of it so far?
Very impressive! Everything seems bigger and higher than anywhere else. The idea that the whole city has been built just some years ago is something that makes it unique. I also like the idea that so many different nationalities live here peacefully together.
What are you hoping to gain from this visit?
To gain a better understanding of the way of life and the style of women living in the UAE.
What do you think about the style in Dubai?
This mix of people makes the style in Dubai very international. That’s why I can tell it is not far from us.
What makes Longchamp a successful brand?
‘Creativity’ and ‘quality’ are our key words. We have managed through the years to keep a good combination of those and our purpose is to continue to create and take risks.
What are the most sought-after products from Longchamp for the season?
This autumn we launched Le Pliage Héritage handbag, and I think this is one of the most desirable bags from the collection. It celebrates the 20th anniversary of Le Pliage and comes in different colours and materials.
Being the Artistic Director, you obviously have a lot to get through. Could you share with us what a typical day in your life is like?
Every day is different. I travel often, and when I’m not abroad I usually wake up at 6.15am and have breakfast with my husband and children. Then I drive to the office, check my emails, answer urgent requests and work on the collections, and attend meetings with suppliers, the marketing team or our creative agency for the next advertising campaign. At about 7pm I drive back home, have dinner with my family, a great moment when the whole family is together and everyone shares their achievements of the day. I think I’m like all modern, active women – you always have to combine work and family life and to give the best all the time!
And what is it about fashion that keeps you going?
What is interesting in fashion is that each season is a different one. It is always exciting to start to create a new collection with completely different ideas.
What’s next for Longchamp?
We’d like to continue to develop as an international brand, which means to keep on designing creative collections for handbags, shoes and ready-to-wear.
What else are you planning to do while you’re here?
To have a good rest before going back to Paris to face an extremely busy schedule!