and to Host Designer Showcase Event

15 Apr 2012

Online fashion boutique to showcase Spring Summer 2012 collections at Bo House, the region’s first online fashion boutique is teaming up with, the region’s first online social window shopping site, to host a fashion event with a difference. 

Between 11am and 8pm on Tuesday 24 April, guests will be invited to come and view the Spring Summer 2012 collections of an eclectic mix of unique designers on offer through Aura-B. The event, which will be hosted at Bo House, the JBR beachfront cafe, will feature everything from fashion to home décor and will give the guests a chance to shop at the event.

Event partner,, an interactive social shopping guide for fashion in the region, will also be on hand to give attendees fashion and styling tips. Their involvement will include one-on-one demos of their portal with guests to show them how to best maximize their shopping experience and help them put stylish looks together using their online “Make a Look” feature to better express their own personal style.

Speaking about the upcoming event, Dina Abdelhadi, Founder of Aura B said, “We are excited to host our first Aura B event in Dubai. Since 2009, we have been offering a continually growing showcase of young and exciting regional and international designers, artists, and brands, all conveniently available under one roof. We now look forward to taking things to the next level at our fun designer showcase at Bo House,”

She went on to talk about the collaboration with saying, “For Aura B, the collaboration with is a natural one, as both platforms believe in the ethos of easier shopping and nurturing personal style. We are excited to continue promoting online fashion and retail in the region.”

Payal Patel, co-founder and business development director, added, “Since our launch in December 2011, we have found a commonality and soul-mate in Aura B. Shopping is our passion, and at, we are particularity excited about nurturing local and independent designers.”

“This event will be the first of its kind for Aura B, but certainly not the last. We are looking forward to future events to continue bringing Aura B to life, and evolve our promise to bring hand-picked designers to our customers, all under one roof,” concludes Dina.

INFO: Free entry, 11am to 8pm, Tuesday 24 April 2012, Bo House, JBR beachfront cafe,