From 20 November we can expect to be hearing a lot of Bokra, Arabia's answer to Do They Know its Christmas? - the iconic 1984 charity single sung by a Western collective of leading music stars from Bob Geldof to Bono. With the legendary Quincy Jones as producer, and Shakira providing endorsement with a video introduction, Bokra (which means Tomorrow) is already gaining global music kudos.
Arabic stars lending their vocals include Waed from Saudi Arabia, Diana Karazon from Jordan, Fahad Al Kubaissi from Qatar
and Asma Lmnwar from Morocco.
Sony Music will release the track as part of a compilation
album, also entitled Bokra, on 20 November. As well as the title charity single, the album brings together
Arab and international artists in one album for the first time, including Kadim Al Sahir, Marwan
Khoury, Tamer Hosny, Michael Jackson, Usher and Shakira, among others. Proceeds
raised from the sale of this album, iTunes downloads, pledges and donations
made via www.tomorrowbokra.org will be collected by the Arab Fund for
Arts and Culture in support of the United Nations World Food Program, Abu Dhabi
Music & Arts Foundation and other beneficiaries, to finance
educational programs in music, arts and culture for children from across the
Bokra made its world premiere at an exclusive red-carpet gala event on 11 November at
the One&Only The Palm, Dubai (where else?!) under the Royal Patronage of Her Highness Sheikha Manal
bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment,
wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister
and Minister for Presidential Affairs, UAE.Around 400 VIP guests – including the many of the artists who lent their voices to the single, from Saber Rebai
and Latifa from Tunisia, to Tamer Hosny from Egypt. In total the musical collaboration features 24 Arab stars from 16 nations across the
Middle East and North Africa.
The glittering evening was hosted by Quincy Jones and
Badr Jafar, both Executive Producers on the
charity single, which is in fact an Arabic re-adaptation of Jones’ Grammy-award winning
song Tomorrow (A Better You, A Better Me). For added glamour the event was presented by MBC TV personality Raya Abi Rached and
included a special introductory speech by Egyptian actress Yousra with
live performances by four of the artists featured on the track –
Waed from Saudi Arabia, Diana Karazon from Jordan, Fahad Al Kubaissi from Qatar
and Asma Lmnwar from Morocco, and then a dazzling firework display lit up the night.
If the single's as much of a success as the party we're expecting a number one hit.
See the video for Bokra here.
INFO: Find out more about Bokra on Facebook www.facebook.com/G3tomorrowbokra, on Twitter twitter.com/TomorrowBokra and on their official You Tube channel www.youtube.com/tomorrowbokra.