Ali Al Saloom
The much-lauded, media-savvy cultural expert and founder of the ‘Ask-Ali’ brand added yet another string to his bow in 2011. His passion for protecting the UAE’s cultural heritage led him onto the conservationist path. “Our environment is part of our heritage; we must take care of it and protect it so the next generation can also be proud of it. Our future lies in the way we treat our environment today,” he explains.
He was chosen as the Environment Awareness Ambassador for the Environment Agency Abu Dhabi, a new role the intercultural expert has to balance with his TV show, public speaking engagements and training courses. Al Saloom’s new role is multi-faceted; not only will he be highlighting the Vote Bu Tinah! campaign, advocating its inclusion in the new 7 Wonders of Nature and EAD’s energy conservation initiatives, but he will also be touring UAE universities to spread the conservation message to the student population.