Alexa Chung to Partner with Marks & Spencer

The leading style icon is designing a capsule collection for the British brand
ByNaomi ChaddertonTuesday , 09 February 2016
Alexa Chung to Partner with Marks & Spencer

We love a good collaboration here at Ahlan!, so this latest announcement has really got our style juices flowing! Our fave 'It' girl Alexa Chung has just announced a collaboration with high-street giant Marks & Spencer, which is due to hit stores in May this year. 'Archive by Alexa' brings together a modern icon of British style and a long standing icon of the British high street for a collection we can't wait to get our hands on! 

The 31-piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team, bringing archive pieces back to life using the presenter's unique approach to style. Think modern fabrications, textures and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.

“I've always had an affection for Marks & Spencer," says Alexa. "I'm thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous.”

The best it? This project is the first of the ‘M&S &’ series - a sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons, so we can expect so much more to come!

Roll on May...