The creative brain behind the Lady Fozaza label, Alanoud has been lauded as the ‘Best Local Designer’ at the Grazia Style Awards for the last two years running, with her opulently constructed blazer line having attracted an elite fashion following both regionally and internationally; worn by the likes of Kim Kardashian and Nancy Ajram.
As a young girl flirting with her own sense of style in the UAE 20 years ago, her creative eye and meticulous attention to detail hinted at her future success. However, she prefers not to look at things that way, instead simply enjoying each day as a blessing and not looking too far into the future. “I believe in giving the present the attention it deserves because no one knows what tomorrow brings.”
With her own fashion dream having become a reality, Alanoud’s focus is now on committing herself to making a real difference to those people with aspirations as big as hers once were, spurred on by her experiences mentoring young adults. “I believe everyone’s dreams should come true and some people just need faith or a sign.”