An Aisle of Frost
The story Frost is the brainchild of Dima Khalaf, who left behind her marketing career for a dream that she and her best friend, Maha were determined to make come true – starting a bridal boutique. It all began when Dima was looking for her own wedding dress in Dubai. “The bridal designers I fell in love with during my search for my dress were not available in the region and readyto-wear bridal dresses were not even close to what I had in mind in terms of style. I was determined to open a bridal boutique that brought an avante-garde and fashion-forward edge to bridal shopping in Dubai,” says Dima, the co owner of Frost, who named her store based on the movie How To Lose A Guy In 10 Days. “When I deal with brides, I find myself in my element. I think I get more butterflies in my stomach when buying the collection for Frost than any bride does when she tries on her dress! Then, when I see the smile on a bride’s face, when she has found her dress, it’s priceless,” adds Dima.
Frost opened its doors to the brides of the UAE in June 2007. Ever since, this bridal specialty boutique offers crème de la crème wedding and evening runway wear exclusively from designers such as Carolina Herrera, Monique Lhuillier, Amsale, Marchesa, Cymbeline, San Patrick and more. The tranquil and private ambience along with its gorgeous interiors and customised services makes shopping for your big occasion a luxurious pleasure at this fabulous boutique.
Hot at Frost
Everything that a bride could possibly want to complete her big day dreams – from bridal, evening and bridesmaids dresses to veils, shoes, tiaras, headpieces, underskirts, lingerie, wedding albums, flower corsages, bridal gift sets, customised hampers and vouchers are all available at Frost. The designers exclusively available are Monique L’huillier, Carolina Herrera, Amsale, Christos, Cymbeline, San Patrick, La Sposa, Vera Wang, Theia, Badgely Mischka, Lela Rose, San Patrick, Anita Ko Fine Jewelry, Isharya, NCRoberta and Giorgio Iachinni.
More trunk shows
Frost hosts trunk shows every quarter featuring different designers’ latest and signature collections for a limited period. This gives brides-to-be a preview before the designers hit the markets and offer brides the chance to view the collections by the designer well in advance. For more information on the upcoming trunk shows, go to Frost’s website www.frostdubai.com and to the Frost boutique facebook page.
Get ready for the hottest new runway designers that will be at Frost soon, the legendary magician Oscar de la Renta, Marchesa and Christos by Amsale!
Frost launches its own blog in July Dima Khalaf, co-owner of Frost Wear a stunning Marchesa original with ruffles and subtle sequins for your big moment We have brides coming in from the UK, the GCC, Saudi, Lebanon, Jordan, Egypt, and Eastern Europe to find their dress at Frost. They love the selection that we stock exclusively,” 2010 catering to brides living in the region with expert advise on all things bridal. From fashion advise given by top industry professionals, real bride features, celeb weddings, styling and beauty tips that will have every bride all set for playing her A-list role on the big day. The blog is also dedicated to chic wedding guests and will take you through bridesmaids and exquisite party dresses too. Log onto www.frostdubai.com/blog.
Hand-gilded and hand-painted themed wedding albums with crystal details and guest books, flower corsages, garters, something new and something blue are all available at the store! Customised to your budget, this sort of thing is perfect for bridal showers and hen nights too. Frost also offers gift vouchers,that make a great engagement gift to the bride, to give her a head start on her wedding apparel.
INFO: The Frost team by phone: 04 345 5690. Website: www.frostdubai. com. Email: firstname.lastname@example.org. Facebook page: Frost Boutique. Blog: www.frostdubai.com/blog. Frost is located on Jumeirah beach Road at the Palm Strip Mall, 1st floor, Shop 12.