A new law has been issued to limit advertisements in certain areas, issued by His Highness Sheik Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE, and Ruler of Dubai.
The decree states that no display of advertisements is to be permitted on any government buildings, places of worship, historic buildings, or any other locations restricted by authorised entities.
It restricts any display of advertisements without obtaining permission from relevant government authorities, in that specific jurisdiction.
Some of these authorities include the Dubai Municipality, Roads and Transport Authority (RTA), Dubai Civil Aviation Authority, authorities managing free zones etc. All of these entities will contribute to developing a set of guidelines and requirements that one can follow pertaining to the application and specifications of a permit.
Each permit has a set of specifications that the applicant must follow, which include the time frame which the application is to be allowed to stay up, the advertisement method, and other procedures. If the applicant fails to do so, they are to be subject to penalisation in the form of fines for violating the contract. A violator can appeal this by writing to the Director General of the particular authority concerned, within 30 days of the fine notification.