Seigfreid Boerst

The man building a theme park success story, one tiny brick at a time
Thursday , 06 April 2017
Seigfreid Boerst
Seigfreid Boerst
  • In October 2016, we opened Legoland Dubai, three years after first breaking ground. This is the first Legoland in the Middle East and the seventh worldwide, joining locations in Billund, Denmark; Windsor, England; Carlsbad, California; Günzburg, Germany; Winter Haven, Florida and Johor Bahru, Malaysia. 
  • The park is a year-round attraction featuring themed adventures for families with children aged from two to 12 years, with 40 interactive rides, shows and attractions. It includes 15,000 model structures made from over 60 million Lego bricks, which took three years to build at Merlin Magic Making facilities around the world before they were shipped to the UAE.
  • The design for Legoland parks is pretty consistent, taking the best of what has come before, redeploying in a new location and then adding structures that are unique to that region. Our park’s Miniland includes a scaled-down Burj Khalifa (the tallest Lego model worldwide), Burj al Arab and Dubai International Airport, along with representations of Petra in Jordan, the Indian Taj Mahal and the Pyramids at Giza.
  • I’m very proud of our staff at Legoland Dubai – we’ve created a cohesive team of expats and locals, many of whom hadn’t previously worked in a theme park.