My biggest achievement of 2016 would probably be securing Will Smith for the Middle East premiere of his latest blockbuster, Suicide Squad. Our event took the region by storm and contributed to our client, Vox Cinemas, receiving the prestigious Global Achievement Award in Exhibition at the 2017 CinemaCon in Las Vegas.
We’ve also expanded our services, resulting in 360-degree entertainment marketing campaigns across various sectors, including beauty with Miss Universe, Alessandra Ambrossio and Kylie Jenner’s makeup artist Hrush Acheyme; musical collaborations with Omi and Jessie J; film activations with Will Smith and Lindsay Lohan, and everything in between – 2016 was an amazing year!
My secret to success is meditation. I start each day with a 10- to 15-minute quadrinity check-in – body, intellect, emotional child and spirit. It keeps me centred so I can start each day focused, calm and balanced.
Looking forward, in 2017, we’re continuing our expansion of Maven Marketing and Events throughout the GCC, in addition to Southeast Asia, Egypt and West Africa. We’ve also a number of other award-winning, high-profile events in the pipeline that we’re really excited about. The best way to predict your future is to create it.