When Murtaza first enjoyed Cafe Habana in NYC and Malibu some years ago, he knew that it would be a concept that would be a good fit for the cosmopolitan city of Dubai. As an established businessman with a passion for food, his dream was to become a restaurateur, but it took five years for him to achieve his goal after settling in Dubai from his native Pakistan in 2008. Following some carefully laid plans, Murtaza invested in Cafe Habana, as well as UAE hotspots The Act and Blue Marlin. It was 2013 that became his golden year, not just on Dubai’s competitive culinary scene, but also in Pakistan, where he now owns three Noodle Houses, three Papa Roti stores and several Bateel outlets.
Murtaza says he’s not yet done importing international concepts, which means that his life is full-on, all day, every day. However, no matter how busy he is, Murtaza ensures that each day begins and ends with family time, believing that they are the driving force that propels him to succeed.