Kholoud Osama Kurdi

The designer who’s as good as gold
ByJasmine BandaliSaturday , 01 March 2014
Kholoud Osama Kurdi

Since moving to Dubai from her native Saudi Arabia in 2001, Kholoud has established her Toujours label as a force to be reckoned with in the sparkling world of jewellery design. Lauded with the accolade of ‘Best Arab Jewellery Designer’ for a fourth consecutive year at the Middle East Watches and Jewellery Awards, her intricate pieces are endorsed by high-profile celebrities from both the Western and Arab showbiz worlds. 

Possessing a firm belief in the rewards of good karma, Kholoud’s creativity took on a more philanthropic slant in 2013, creating exclusive jewellery pieces for the elite, with all proceeds going to charity. Meanwhile, her influential position in society made her the perfect brand ambassador for a French organic cosmetics firm whose products are created by underprivileged women and orphans in Morocco.

The Saudi Arabian beauty reveals that she believes her ongoing success is attributable to having cultivated her passion into her business and conscientiously living her life, trying to do the right thing. “Good deeds will always come back in spades,” she says. In addition, Kholoud’s decision to live in Dubai was a somewhat strategic one, revealing that the environment in the emirate galvanises her creative energy for the addition of more masterpieces to the Toujours family. “The lifestyle and multi-cultural environment resonates throughout the city. From architectural icons like the Burj Khalifa to the desert, Dubai is a constant source of inspiration.”