IKEA Launches New Eco-Friendly Catalogue in Qatar
The Catalogue is being launched simultaneously across the globe in over 46 countries and 345 stores. This will be the 3rd edition for Qatar with around 250,000 copies printed. The catalogue will be delivered door to door across Doha.
This year, the IKEA Catalogue has also reached a major milestone. It is officially the largest print production ever to be printed on 100 per cent Forest Stewardship Council Mix Credit paper and carry the FSC logo. This means the entire production chain, from forest to printer, is FSC-certified to ensure a more sustainable origin of the wood. Also, more than half of the total energy used in the pulp, paper and print production came from renewable sources.
Available in 32 languages across the world, the Qatar version will be available in English and Arabic. This edition lists over 2000 products across 332 pages with prices that stay low for an entire year.
The catalogue is also designed with special icons to help navigate readers through the information shared. The ‘NEW’ icon, for example, highlights products that are additions to the existing IKEA range. Similarly, the ‘+’ sign on certain pages invites customers to scan that specific page using the free IKEA catalogue app to access extended content available online. Extended content includes image galleries, 3D visuals, seamless interaction and full screen films, among many other exciting features. This year more than 60 spreads in the catalogue have extended content. For example, there are 24 films with quick do-it-yourself-tips or in depth information about particular home furnishing solutions.
However, the highlight of the IKEA catalogue app is probably the augmented reality feature. This amazing function brings the catalogue to life allowing users to scan the catalogue then choose from around 300 products to create furniture settings in their immediate surroundings.
The catalogue also makes special mention of IKEA’s various social initiatives, highlighting in particular, the importance of energy saving, sustainability and children’s education. This year, IKEA aims to introduce an increased range of environment friendly consumables such as batteries, bulbs and recyclable bags. The catalogue also focuses on Scandinavian superfood – Salmon, in addition to the popular Swedish meatballs.
John Kersten, Managing Director, IKEA - Qatar, UAE, Egypt and Oman said, “We believe that the everyday is the most important day of the week. The new edition of the IKEA Catalogue focuses on these everyday moments. We hope to create affordable home furnishing solutions that inspires a more beautiful and easier life at home. Because if everyone can make the everyday begin and end in a nicer way, just imagine the effect on life!”
INFO: The new catalogue can also be viewed on the IKEA web app, which is made available for free on Apple and Android app market. The catalogue can also be viewed on www.IKEA.qa