Huda Kattan

The visionary eyelash guru
ByJasmine BandaliSaturday , 01 March 2014
Ten years from now… I hope to have built a beauty empire that’s recognised all over the world. I believe I will achieve this!
© ITP Images
Ten years from now… I hope to have built a beauty empire that’s recognised all over the world. I believe I will achieve this!
© ITP Images

It’s been three years since Huda Kattan started her award-winning blog, Hudabeauty.com. Packed with tips and tutorials, it demonstrates easy ways women can boost their appearance, but the American make-up artist didn’t stop there. In May, Huda, who trained in Hollywood, launched her own line of false eyelashes to tap into growing Middle Eastern demand for beauty products. Sold exclusively in Sephora across the UAE, the Huda Beauty False Lashes range was an instant hit, becoming Dubai’s bestselling brand of falsies and later being stocked in stores across the GCC. Yet despite her success, Huda’s not one for complacency. “This by no means implies that we can put our feet up! The sky is the limit and we’d like to get there one way or another.” Although Huda’s always flawlessly turned out, she insists her life isn’t just about glamour. The mum of one juggles her business with a hectic domestic life, and insists on coming home from work to cook dinner for her family. “I’ll be honest – it’s not easy,” she says, “because I’m very hands-on and like doing everything myself!”