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2008 Hot 100 Trendsetters

In a city that is famed for its opportunities and is constantly surprising and challenging those who are a part of it, these are the people who push the boundaries and are not confined by them. They are the ones that make trends rather than follow them...

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Romain Cans
BRINGING YOU LIQUID LUXURY

Romain Cans is coming to his final year in Dubai. Well maybe. Romain says 2008 will be his last year in the Emirate but he predicts he'll probably be back one day. For the past four years Romain has been the Middle Eastern area manager for Moet Hennessy, managing the wine and spirit portfolio of luxury group LVMH. And the stylish Frenchman has been the perfect frontman for the group's high-end brands. "I do like to share my passion for the wines and spirits I represent with the people I meet around the region." And while he will miss the weather, cultural diversity and luxury living of Dubai, Romain is happy to leave behind the traffic, transient residents and superstar syndrome of new arrivals who set their feet in the city and seemingly forget politeness and respect. "I do quite believe in some kind of controlled destiny, everyone has a destiny but everyone gives it a special flavour. If I had done things differently I might have missed great things that have happened to me, so I never look back."