DEMI MOORE's iconic naked and pregnant 1991 Vanity Fair cover shot was never meant for the public's gaze.
The actress has revealed the breathtaking Annie Liebovitz snap, which kickstarted the trend for celebrity mums-to-be to bare all for magazine covers, was little more than a personal photo session.
Moore tells America's V magazine, "Annie had photographed me pregnant with all three (daughters). The shot that ended up being on the cover of Vanity Fair wasn't even done for the magazine. It was just for me and our family.
"Then Annie called, we kind of joked, and I said it would be amazing if they would do this on the cover."
And Moore has never regretted the photo that made the 1991 Vanity Fair one of the world's biggest sellers.
She adds, "It did seem to give a little bit more permission to feel sexy, attractive when you're pregnant... but I really didn't expect for the response to be what it was. I was pretty shocked."