Deepa Bhatia & Rachael Brown

The pair making fine art affordable
ByJasmine BandaliWednesday , 26 February 2014
Ten years from now… The UAE’s home-grown arts scene will be thriving, and Capsule Arts aims to be a key player in supporting emerging artists from the region
© ITP Images
Ten years from now… The UAE’s home-grown arts scene will be thriving, and Capsule Arts aims to be a key player in supporting emerging artists from the region
© ITP Images
© ITP Images
© ITP Images

Following years spent working as consultants in the Dubai arts sector, Deepa and Rachael noticed that while the options for established artists are abundant through a number of high-end galleries, there was a huge gap in the market for local talent to showcase its work. Recognising the need for fledgling artists to flourish, the duo came up with the idea of Capsule Arts in 2012 – an affordable online platform for emerging regional talent to sustain a career of longevity by producing limited edition prints of original pieces. 

With a strong passion for the arts, it became more than just a business venture and both girls tirelessly connected with new artists to introduce them to the concept, while offering them support through an electronic forum where up-and-coming artists can connect with one another, effectively allowing each of them to extend their reach. In September last year, after almost a year of planning, the girls saw their idea become a reality through the official launch of their internet gallery and warehouse in Al Quoz. Eighteen artists collaborated for the first exhibition of limited edition prints, which were later showcased in a series of pop-up shops throughout the UAE.