Celebrity royalty have been left without any brand direction following the resignation of former brand director, Simon Fuller. The American Idol creator and ex-boss of the Spice Girls has handed in his official leaving notice to Davidand Victoria Beckham.
Fuller who started working with the Beckham’s in 2003 was in charge of developing the dVb perfume, jeans and other branded goods. He also oversaw the endorsements both David and Victoria carried out. He has left to start his own company XIX Entertainment.
