Club Apparel Takes its Loyalty Program to the Next Level
Club Apparel, the cardless loyalty program of Apparel Group, comprises 60 brands and 650 stores across the UAE. The program gives its customers the ability to purchase goods on accumulated points instantly at any Apparel Group participating stores across the UAE and online while shopping at 6thstreet.com.
If you think that’s good, there’s more exciting news. Club Apparel has recently launched three rewarding membership tiers for its members taking its loyalty program to a whole new level. Starting with Silver, progressing through Gold and then Black being the most exclusive tier, each tier brings special attention to preferences & attractive benefits that increases in value.
With a loyal database of over 2 million members in the UAE, Club Apparel has a very dedicated customer base. After meticulous research, analysis and customer feedback the new tier system has been developed and introduced to create an exceptional shopping experience. At every tier, members get access to more and more rewards, access to elite events, pre-launch access to new collections from international brands and more.
Club Apparel is an extremely flexible rewards system that works on the innovative technology of Near Field Communication (NFC) providing customers a friendly, innovative and state-of-the-art loyalty program. A customer can enroll in Club Apparel by simply presenting a mobile phone in-store and making a purchase transaction of a specified value. One can also sign up for a membership using the Club Apparel mobile application.
After establishing a huge fan following on Facebook & Instagram, Club Apparel recently launched its Snapchat platform with the campaign #RaceTo100 – where 10 lucky winners were selected from the first 100 followers. This campaign saw customers thoroughly interact with the brand for the whole week, through Snapchat posts with the hashtag.
Club Apparel uses Snapchat to cover live events such as CA Connect Events, New store openings, Brand Press Days & Activations, Blogger Activations etc, and a whole host of popular brands will feature on this platform like; ALDO, Skechers, Charles & Keith, Inglot, Levis, Tommy Hilfiger, Tim Hortons, to name few.