Check out Ted Baker's Mission Impeccable Trailer…

The British brand has teamed up with Guy Ritchie for the release of its A/W'16 campaign
ByLucile HelwaniMonday , 29 August 2016
Check out Ted Baker's Mission Impeccable Trailer…
Ted Baker A/W 16

We might still be seeing out the last of the summer, but fashion is always one step ahead of the game. So while we’re still enjoying our days off relaxing at the beach, our favourite labels are already busy releasing their winter collections. And there’s one that’s taking it to a whole new level…

British fashion brand Ted Baker has pulled out all the stops for its new fall line by teaming up with director (and Madge’s ex hubbie) Guy Ritchie, as well as emerging directors Crowns & Owls, for its new video campaign. The full three-minute film will be released on September 7 at tedbaker.com, exclusive UK partner selfridges.com and US partner nordstrom.com. It will be available on Ted Baker’s YouTube channel, too.

The short film follows T.E.D, an enigmatic leader of an agency, who deploys his best agents to stop a fashion accident. Sounds like the perfect Hollywood action movie, hey?

Craig Smith, Global Brand Communication Director at Ted Baker explained: “The Mission Impeccable campaign film is the main event, but more than being just a great-looking brand piece, it’s also available as an interactive and fully ‘shoppable’ look book across multiple platforms and devices.”

In the meantime, you can watch a teaser here…

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