Behind the Scenes with Scarlett Johansson

The sultry Hollywood starlet invites VIVA exclusively behind the scenes as she fronts Dolce & Gabbana’s new Desire campaign
Monday , 08 April 2013
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson
Behind the scenes with Scarlett Johansson

You look stunning in the Desire perfume campaign. Tell us what type of woman wears Desire and how it makes them feel?
Desire is a scent for all women and most certainly the Dolce & Gabbana woman – for me it isn’t who wears the fragrance, but how you feel when you wear it that’s most important. Wearing Desire, for me, has a special effect. There’s something about the warm, feminine notes that is really appealing to me.

How would you describe Desire in your own words and what does it mean to you?
I think Desire is something unique to each individual. It could be that one’s personality is desirable, or their looks, or sense of humour – it’s something which is not just skin deep and cannot be quantified or defined easily.

What do you desire in your life?
I think desire is a complex emotion, it can be extreme and I think this is a key reason why we are drawn to things so much.

Do you think you have these qualities in your  own personality?
That’s a tough question! I think it’s difficult to imagine yourself as being desirable, as usually it’s others who give you that label. But I think in those moments where I feel completely confident in myself there is that sense of feeling desirable. Wearing fragrance certainly helps me to feel desirable.

Are there any specific characteristics that you search for in others?
We are all different and have our own unique qualities and traits, however for me humour and intelligence are very attractive qualities.

This is a fragrance for special moments, but not just on a grand scale. Tell us about the moments you think it matters the most?  Pick one – what made it special to you?
I consider special moments to be those really joyous occasions where you are surrounded by your loved ones, your friends and family. For me it’s the people around you during those special occasions which make them so memorable and unforgettable. It’s the smells, the feelings and the locations which really make an impression on me and that’s what memories are made of. 

What was it that attracted you to this particular campaign?
I’ve always admired Dolce & Gabbana’s focus on femininity and the way the designers portray women in passionate, audacious ways in their campaigns. For me, the Desire campaign completely encapsulates the emotion of those unique moments you remember for a lifetime.

How was it working with Terry Richardson during the campaign shoot?
Shooting the campaign with Terry was an honour. He is such a talented and creative individual and he bought the essence of the shoot alive so seamlessly. He’s a true professional and that’s so noticeable from the way he works, so it was a great experience and an extremely enjoyable shoot.

Tell us about the atmosphere on set. How did you prepare for the shoot?
It was so energetic and good-humoured, which is usually the case on Dolce & Gabbana shoots. The shoot went so fast as we were all having such a great time and we shared so many great experiences – it really felt very special and humbling to work with such talented and creative individuals.

How was this shoot different from others you have worked on for Dolce & Gabbana? What can you say about your look?
On this shoot it was great to work with Terry and create something which felt very modern but at the same time very feminine and sensual, especially given Desire is for those exceptional occasions. I feel that on this shoot we managed to completely capture the true essence and appeal of the fragrance. 

You also enjoyed working on the campaign for The One Limited Edition scent ...
The photo shoots for The One Limited Edition and Desire felt completely different. The shoot for Desire was also provocative but in a different way. For Desire, the focus was more on that unique moment and how the scent makes you feel confident in that moment. The mood of the shoots and the campaign imagery is quite different from what has been seen before, but I feel that the presence of the Dolce & Gabbana woman is certainly at the forefront!

Desire by Dolce & Gabbana is available now from leading department stores.

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