Ayah Tabari

The bright spark on the city’s social scene
ByJasmine BandaliSaturday , 01 March 2014
Ten years from now… I intend on building Mochi into an internationally 
recognised brand
© ITP Images
Ten years from now… I intend on building Mochi into an internationally recognised brand
© ITP Images

If the resounding success of home-grown label Mochi is anything to go by, Dubai’s chic set has most certainly replaced black with all-out vibrant colour. The fashion line, which launched early last year, is the brainchild of Palestinian-born designer Ayah Tabari, following an inspirational trip to India. Mesmerised by traditional heavily embroidered pieces, Ayah set about encouraging a renaissance of the craft, streamlined with a more contemporary silhouette, for which she garnered widespread critical acclaim.

Now focused on delivering a spin on each new collection inspired by key embroidery hubs from all four corners of the globe, Ayah divides her time researching and designing new creations for the majority of her working day. However, she maintains that achieving a work/life balance is key for channelling her creativity, especially with stress levels currently elevated due to having to prepare for her upcoming wedding. “I love going to the gym; it’s the biggest stress reliever. And I love my sleep, so I am usually in bed by 11pm to get my full eight hours,” she says. “Everything in life needs work, whether it’s love or business. Better to do it with a clear head.”