Alexa Chung to Partner with Marks & Spencer
We love a good collaboration here at Ahlan!, so this latest announcement has really got our style juices flowing! Our fave 'It' girl Alexa Chung has just announced a collaboration with high-street giant Marks & Spencer, which is due to hit stores in May this year. 'Archive by Alexa' brings together a modern icon of British style and a long standing icon of the British high street for a collection we can't wait to get our hands on!
The 31-piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team, bringing archive pieces back to life using the presenter's unique approach to style. Think modern fabrications, textures and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.
“I've always had an affection for Marks & Spencer," says Alexa. "I'm thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous.”
Roll on May...