Fashion Flash!

The Australian brand offers the latest in women’s high street fashions. The brand has been a favourite amongst young fashionistas since its launch in 2006. The trend conscious designers have created a niche by translating designer style trends into affordable fashion.

Forever New makes its debut with two exclusively adapted lines for the Middle East – Global Traveler and Floral Romance. The collections showcase the seasons must haves, taking inspiration from fashion magazines and creating accessible garments with panache.

Global Traveller:
Ethnic and Bohemian, the Global Traveller range is a melting pot of influences from different cultures. The line goes fashionably retro with style references centered around the 70s safari look – shirt dresses, flared pants, smock tops, kaftans, shorts and jackets and dresses up the casual look with beads, buttons and embroideries.

From wanderlust to work, Global Traveller also incorporates elegant work wear into its style equation – silk tops, detailed embroidery and heavily embellished skirts give an ethnic spin to the office dress code. For a different take on the traditional office wear, black teams with pinks and prints to create cleaner and fresher pieces. Lightweight fabrics, softer embellishments, ditsy prints – the clothes are designed to look svelte and smart.


Floral Romance:
Large scale garden bouquets to blurred watercolour blooms, to small mix and match ditsys, the hues are soft and neutral, the prints are romantic and the mood is whimsical and very feminine.

Dresses and skirts come into full bloom incorporating classic, conventional and contemporary styles and silhouettes. Ruffled dresses, 50s-inspired prom dresses, sweeping maxi dresses, structured skirts and tulip skirts are the key looks for the season.

Accessories:
Designed to complement the in-store styles, the brand’s set of bags, shoes, jewellery, scarves, hats, belts and sunglasses can complete and accentuate the season’s must-have ensemble. The highlights - Forever New’s clutches and canvas totes, bright and flouncy corsages, multi-coloured cocktail rings, high-heeled gladiators and sunglasses sets.