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Uber-trendy new store opens in Deira City Centre

by lisa hodge

Attention all shoppers - Mexx has opened a new concept flagship store in Deira City Centre.

The brand's new store oozes style with an experimental edge, mixing modern and vintage pieces with clean lines, effortless style and chic comfort.

Until mid-July customers can enjoy the newest range of designs in clothing for men, women and children clothing.

To celebrate the store's opening Mexx had real life models pose in the shop window, instead of mannequins during the VIP launch night.

CEO of MAF Fashion, who own Mexx, Jeremy Johnston, said, "We wanted to create and encourage an accessible shopping experience and a retail environment that is aspirational while at the same time easy and comfortable for Mexx consumers to shop."

"We decided to launch the new store concept in Dubai since we believe the fashion-conscious consumer here is ready for a new wave in retail design. This is a significant step in the development of the Mexx brand at an international level." he added.

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