Uber-cool clothing brand, Urban Behavior has finally arrived in Dubai.

This Canadian brand opened its first store in Dubai Festival City in February and is its first in the United Arab Emirates, following a successful presence in Saudi Arabia.

The store offers a complete collection of up-to the-minute fashion styles and trends for men and women ages 15 to 35 years old.

As well as clothing the store also stocks a fashionable accessories range.

The concept store is uniquely catered to the UAE's dynamic and fashion forward market, according to Arif Noor, founder and CEO of Urban Behavior: "We are really pleased to be able to open a store in Dubai, the shopping hub of the Middle East region as it represents a really exciting market for us.

"We pride ourselves as a brand on being able to keep our fingers on the pulse of fashion so that our customers don't need to."

Urban Behavior's in-house design team's office is located in the heart of Los Angeles, and the team takes pride in keeping abreast of fashion trends and the latest hot styles.