I need a man!
Denise Richards
Age: 36

The show: Currently untitled

The PR spiel: "At the core of this series is a resilient single mom who is trying to get her life back on track," said E! channel's Lisa Berger. "The show will give viewers an inside look at what it's like for Denise... while always remaining in the public eye."

What to expect: Denise moved her dad Irv, in with her during filming and claims that he is going to help her to find a new man. "He wants to find me a husband... There's gotta be some guys out there," twitters the actress.

Shameless publicity stunt: Denise went to court to battle her ex-husband Charlie Sheen's complaint that their daughters Sam, four, and Lola, two, shouldn't appear on the show, but Denise eventually won the legal battle, saying, "If I don't have my children in my show, then people will say, 'Well, she's really not a hands-on mum.'"

Fame fiend
Dina Lohan
Age: 45

The show: Living Lohan

The PR spiel: "The Lohans are one of the most intriguing families in the entertainment industry today," said, E!'s Lisa Berger (her again!). "Dina is an incredibly hard-working, passionate mom, that I think our viewers will find both relatable and highly entertaining." What to expect: The show follows Dina as she attempts to make famous her daughter Ali, 14, who says, "I want [fame] so bad," and also involves her sons Cody, 11, and Michael, 20. "There are so many misconceptions about me and my family," Dina insisted. "I'm setting the record straight."

Shameless publicity stunt: Although she's not appearing in the show, Linds had some advice for Ali - "She needs to stay away from clubs!"

Class act
Pamela Anderson
Age: 40

The show: Pamela isn't reality TV, it's an "observational documentary series".

The PR spiel: "[It will] capture Pam's fabulous adventures, emotional journey and all the surprises that come along the way. It's going to be a wild ride."

What to expect: "Pamela will be an artistically rich and visually stunning series," insists the producer. "The series will offer an unprecedented look inside the life of one of today's most iconic superstars in the style of a uniquely shot documentary film." So expect lots of Pam at her sons' baseball games and stuff like that.

Shameless publicity stunt: When the news broke about Pam's new show, the pneumatic blonde was to be found giving Playboy owner Hugh Hefner a naked lapdance in Vegas. It's pure class, kids.

The winner!
Dina Lohan
No one does shameless publicity seeking like Dina, and we get the added bonus of watching her screw up her other