Kingfisher and NDTV Good Times have launched a new reality show which gives one girl a chance to be on the Kingfisher Swimsuit Calendar 2010.

Thousands of aspiring models from all over the world applied to the TV channel two months ago to be a part of the model hunt.

After a detailed scrutiny and auditions in Mumbai, Delhi and Bangalore, 12 finalists were chosen.

These 12 contestants are now part of a reality show as they compete against each other to prove their merit and fight for that one place in the Kingfisher Swimsuit Calendar 2010.

Atul Kasbekar, Milind Soman and Shobhaa De along with Dino Morea and R. Madhavan in the first episode are judging the ‘battle of the bikinis’ (pictured above).

“The Hunt for The Kingfisher Calendar Girl 2010” airs on NDTV Good Times on Fridays @10pm.