JEWELS Accessories, a jewellery and accessories brand based in Dubai, is the brainchild of American born Iranian, Sogol Zabihi.

The prolific designer, born and brought up in Dubai, launches a new collection every month with each piece handmade in Italy.

Each range combines cutting edge contemporary designs with traditional Middle Eastern influences. Examples of this heritage can be seen with pieces such as the Fatima Hand Coin Earrings or the Arabic Letter Coin Bracelet.

Every collection consists of a combination of finely faceted Swarovski crystallised statement necklaces, earrings, bracelets and rings that are enhanced by the elegance of a gold-plated exterior and multi-coloured enameled stones.

Bespoke services are also available for every JEWELS Accessories customer allowing them to choose from a wide variety of the brand’s signature designs and colours.

Occasionally, Zabihi also introduces a line of quirky handbags and accessories.

Zabihi describes her brand as “retro, trendy and rich relying on a heightened sense of bright colours”.

“ I pull inspiration from everything I see around me and ideas seep in and result in fun, wonderful designs which make me feel proud,” says the 27-year-old designer. “JEWELS Accessories is a brand for the younger generation, for every kind of girl. People like me.”

JEWELS Accessories’ designs are available at S*uce and Harvey Nichols in the UAE, Pink Diamond Boutique in Bahrain and all five Ounass stores across the region.